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Diagnosis: Fax-itis Did you ever wake up and check your fax to find a fax advertising the Yummy Yum YumShrink Your Bum diet had arrived during the night? If so, you're suffering from unsolicited fax-itis. Symptoms include staring at the fax in disbelief, quickly followed by a feeling of anger that an advertiser would dare to use your paper, your precious fax ink and your equipment to ask for your money. Don't worryyou're not alone in your diagnosis. "Though not nearly as much of a plague as telemarketing and spamming, unsolicited ads worming their way into our private lives via the fax lines are quickly becoming yet another bothersome byproduct of the Information Age," writes Don Oldenburg in the 2/12/99 Washington Post. And the businesses doing the faxing are not always the most reputable. A "Gun control poll" sent to millions of business fax machines nationwide in the weeks following the Columbine High School shootings in Littleton, CO, cost $2.95 per minute to respond. And what do you get out of this? Nothing. But you can see how many others are afflicted by checking the poll results at www.pollresults.co.uk The cure comes in the form of the 1992 Telephone Consumer Protection Act (TCPA), which banned all unsolicited commercial faxing to private homes and businesses. In addition, many state laws also prohibit the practice. Lots of afflicted people are taking the cure to rid themselves of this intrusive disease. According to Dorothy Attwood, chief of the enforcement division of the Federal Communications Commission's Common Carrier Bureau, since the TCPA was enacted the number of written complaints made to the FCC about junk faxes has multiplied tenfold, from 300 to nearly 3,000 in 1998. "It is a problem, and it has increased, partly because of technological advances," she says in the Washington Post. "We're seeing almost a new industry practice moving toward mass mailings using vehicles to get into the home in an automated way, and fax machines are like that." The FCC's Consumer News: What You Can Do About Unsolicited Telephone Marketing Calls and Faxes. (This is a PDF file and requires Adobe Acrobat.) Junkfaxes.org: Includes news, a junk fax library and information on state and federal junk fax laws. - - - - - - - - - - Get the BadAds Weblog updates via e-mail! We'll keep you up-to-date on news in intrusive advertising, changes to BadAds.org, and new ways you can fight "ad creep." |
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