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The BadAds Weblog: May 2001
Do You Copy? Ads on Copy Paper
Intrusive advertising reaches the workplace with "wrap ads" – ads on the top, bottom, sides, and ends of the packaging on copy paper. Advertisers figure that office workers HAVE to use copy paper in the course of their daily work, so why waste that opportunity to beg them for money?
Grays Harbor Paper in Hoquiam, WA, prints ads on the paper wrappers of standard paper reams used in printers, copiers, and fax machines. So far, the takers on this new advertising method have been:
Washington State Tourism Department:
E-mail: tourism@cted.wa.gov
Grays Harbor County:
Phone: 800-621-9625
Please contact these advertisers and let them know what you think about intrusive advertising on copy paper packaging. You can also contact the company responsible for wrap ads:
Alicia Lee:
E-mail: alee@ghplp.com
May 30, 2001
AT&T's New Cable Ads
A few BadAds readers have complained to us that AT&T Broadband is switching to digital cable boxes – and that with these new boxes, whenever you change the channel, an ad pops up. You can decrease the duration of the ads to a few seconds, but you can't get rid of them altogether.
Please write to AT&T on its online feedback form and let the company know that you don't approve of its intrusive advertising. After all, you're PAYING ever escalating prices for this cable service!
Note 5/03: AT&T Broadband has changed its name to Comcast, yet its annoying ad policies have remained the same. Write to the company and badger it relentlessly.
May 29, 2001
Good News About IBM's Graffiti Ad Campaign
On May 1, we posted a news item about IBM's graffiti ad campaign (see below).
Good news – according to an article in ComputerWorld, the person responsible for the graffiti in Chicago was sentenced to community service, and IBM was forced to pay for the cleanup.
Once again, feel free to write to IBM and their advertising agencies and let them know what you think about their intrusive vandalism campaign.
Louis V. Gerstner Jr. Ogilvy & Mather North America/Corporate Ch'rewd Productions May 17, 2001
Chairman and CEO
IBM
New Orchard Rd.
Armonk, NY 10504
Phone: 914-499-1900
Fax: 914-765-7382
Worldwide Plaza, 309 West 49th Street
New York NY 10019
Phone: 212-237-4000
Fax: 212-237-5123
445 W Erie Street, Suite 1B
Chicago, IL 60610
Phone: 312-255-1151
Fax: 312-255-1121
E-mail: info@chrewd.com
This Cow Brought to You by Mountain Dew
Ah, the state fair. Prize heifers, craft booths, cotton candy, Ferris wheels – and advertising?
That's right. The latest form of intrusive sponsorships – which have already claimed entertainment venues and even entire cities (see our In Your Town page for more details) – is happening at your state fair. Advertisers can sponsor everything from rides and
bake sales to an entire fair day. The states that have so far decided to allow sponsorships at their fairs are Alaska, Arkansas, Florida, Indiana, Iowa, Missouri, New Mexico, and New
York.
Don't let advertisers usurp the state fair tradition. After all, with all the advertising we're subjected to every day, who needs to see a carousel sponsored by Jeep or a pie-eating contest courtesy of Mountain Dew (two companies that are taking advantage of state fair sponsorships)?
We've compiled the contact information of the state fairs that are accepting sponsorships. Please write to them (or call, in the case of Florida) and let them know what you think about this practice. And don't forget to CC us on your letter for the chance to win a hip advertising-free, logo-free BadAds T-shirt!
Alaska: Arkansas: Florida: Indiana: Iowa: Missouri: New Mexico: New York: May 15, 2001
In a misguided attempt at "guerrilla marketing," IBM spray painted slogans on sidewalks in Chicago and San Francisco. The promotion was devised by Ogilvy & Mathers and orchestrated by Ch'rewd Productions. The cities will try to charge
IBM for the cost of the cleanup, but IBM has not offered an apology. Please write to IBM, Ogilvy & Mathers, and Ch'rewd and let them know what you think of companies that pollute public places with ad graffiti. And don't forget that if you CC us on your letter, you'll be eligible to win a snazzy ad-free, logo-free BadAds T-shirt! Louis V. Gerstner Jr. Ogilvy & Mather North America/Corporate Ch'rewd Productions May 1, 2001
E-mail: info@alaskastatefair.org
Dan Sawyer, Director of Marketing and Sponsorship Sales:
E-mail: Marketing@arkfairgrounds.com
Julie Korn, Marketing Assistant-Advertising & Sponsorships:
Phone: 813-621-7821 or 1-800-345-FAIR
Online feedback form
E-mail: managersoffice@iowastatefair.org
E-mail: missouristatefair2@hotmail.com
Michael Cerletti, General Manager
Phone: 505-265-1791, ext. 216
E-mail: manager@nmstatefair.com
E-mail: nysfair@nysfair.orgIBM's Graffiti Ad Campaign
Chairman and CEO
IBM
New Orchard Rd.
Armonk, NY 10504
Phone: 914-499-1900
Fax: 914-765-7382
Worldwide Plaza, 309 West 49th Street
New York NY 10019
Phone: 212-237-4000
Fax: 212-237-5123
445 W Erie Street, Suite 1B
Chicago, IL 60610
Phone: 312-255-1151
Fax: 31 2-255-1121
E-mail: info@chrewd.com
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Get the BadAds Weblog updates via e-mail! We'll keep you up-to-date on news in intrusive advertising, changes to BadAds.org, and new ways you can fight "ad creep."
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Where you draw the line is up to you – but we feel that an ad meeting any one of the following criteria qualifies as intrusive: 1. You can't turn it off. You can close a magazine and turn off the television, but billboards tower overhead night and day. 2. It enters your home without permission. Pardon me, Mr. Telemarketer, may I see your invitation? 3. You're a captive audience. This can be in schools, in movie theaters, at a urinal, or waiting for your receipt at the ATM. 4. It doesn't support anything, or it costs you mon ey. Radio ads support free programming, but you pay, directly or indirectly, for faxed ads and junk e-mail. |
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