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March 2002: Action magazine covers BadAds in "Culture Jamming with Adbusters and Others".
February 2002: ClickZ magazine mentions BadAds in "In Your Mind, Not in Your Face" by Rebecca Lieb.
February 2002: Promo magazine mentions BadAds in "Brand Illusions" by Betsy Spethmann.
August 2001: BadAds is listed as a resource in "Education on the Auction Block: Teaching Kids to Consume" by Morris Sullivan in IMPACT Press.
August 2, 2001: BadAds is mentioned in "Ad Nauseam" by Chris Wright in the Boston Phoenix.
July 25, 2001: W. Eric Martin of BadAds is quoted in "Pushing the envelope: From ads on buildings to ads in urinals, marketing firms are seeking novel ways to attract consumers" by Kristin Goff in the Ottawa Citizen, Ottawa's biggest newspaper.
July 2, 2001: The Canadian Globe and Mail mentions BadAds in All ads, all the time–only on-line, by John Heinzl.
February 1, 2001: The Christchurch Press, a daily newspaper in New Zealand, runs a review of BadAds.
November 17, 2000: Inside.com does a write-up of BadAds.org's section on movie ads.
November 17, 2000: Australian IT magazine does a write-up of BadAds.org.
November 17, 2000: BadAds.org is announced "PC Mike's Website of the Day" on Detroit's talk station, WXYT (AM 1270)
November 13, 2000: BadAds.org is named as a Yahoo! Pick of the Week.
November 9, 2000: TechTV covers BadAds launch.
For Immediate Release
October 23,
2000
Contact: W. Eric Martin
If you have a complaint, you can now surf your way to satisfaction. Numerous sites, such as the Complaint Station (www.thecomplaintstation.com), Small Business Marketing Systems (www.bitchaboutit.com), Complainet.com (www.complainet.com) and BuyerPower.com (www.buyerpower.com), give consumers a place to vent their frustrations about everything from shoddy products to poor customer service.
Now, there's even a site that lets consumers complain about advertising: BadAds.org. Just click on the form of advertising that's got your goat: commercials before movies, over-commercialized sporting events, spam, faxed ads, telemarketers, advertising in schools, advertising shills in online chat rooms, or companies that buy naming rights to towns and sports stadiums. A "miscellaneous" section includes news on everything from ads on fruit to billboards above urinals.
Then check out the "Slam Bad Ads!" sidebar in each section for everything you need to fight intrusive advertising--including detailed contact information for the offending advertisers, links to advertisers' online feedback forms, links to just about every newspaper in the U.S. for sending letters to the editor, and even a quick tutorial on how to write an effective complaint letter.
BadAds.org is a volunteer effort by a group of young consumers who got one too many telemarketing calls and way, way too much spam. "Say you shelled out eight bucks for a movie plus ten bucks more for popcorn and soda, only to be treated to a commercial or three before the previews," says W. Eric Martin, a spokesperson for BadAds.org. "You could do what most of us do and complain to your friends until they start screening your calls. Or you could visit Badads.org and fight intrusive advertising at its source."
You can check out the site at www.badads.org. For further information, please contact media spokesperson W. Eric Martin here.
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Get the BadAds Weblog updates via e-mail! We'll keep you up-to-date on news in intrusive advertising, changes to BadAds.org, and new ways you can fight "ad creep."
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Nike spent $978.2 million on advertising and promotion in fiscal year 2000. (source: Form 10-K405 for NIKE INC filed on Aug 29 2000) In 1998 advertising in the U.S. topped $200 billion, a 24% increase from the $161.5 billion spent in 1990, and an 89% increase from $105.97 billion in 1980. (source: McCann-Erickson U.S. Advertising Volume Reports) More than 30 percent of e-mail users receive 11 to 25 unsolicited commercial e-mails (UCE) per week. More than 20 percent receive 25 to 50 UCE per week. And almost 20 percent receive 50 or more per week. (source: ChooseYourMail survey) The Coca-Cola Company uses seven ad agencies to reach consumers in more than 55 countries. (source: Ad Age DataPlace) Companies spend a median of $60,000 on Web site development–and $50,000 on Web site promotion. (source: "State of the Interactive eCommerce Marketing Industry") The average amount spent by the advertising industry in 1998 to reach one household: $1,987. (source: Juliet Schor, author of The Overspent American.) |
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